since 2016
GASTROLY
International gastronomic event agency
GASTROLY AGENCY
PRESENTATION OF PROJECTS
Marina Abudikhina
Founder & Creative Director
For 8 years now, we have been helping restaurateurs and chefs create successful projects, organizing educational workshops and international restaurant tours. Including creating concepts and building marketing strategies, and also training internal employees.
"I really want the restaurant business to develop not only in Russia, but also throughout the world. Therefore, we create not only international gastronomic tours, but also help restaurateurs and chefs to be successful"
www.gastroly.agency
+7 925 3613610
AGENCY SERVICES
GASTRONOMIC TOURS
We create gastronomic tours around the world and Russia for everyone, including HoReCa professionals
EDUCATION
We organize educational workshops, lectures and master classes for restaurant business professionals
CONSULTING
We help restaurateurs create concepts and marketing strategies, as well as conduct audits
OUR ACHIEVEMENTS
We want to see first-class restaurants and projects opening all over the world, and restaurateurs and chefs growing professionally.
- 3800restaurant business professionals use our services
- 150trips we have organized for HORECA professionals over 8 years of work
- 250We conducted educational courses and master classes for restaurateurs
- 11concepts we have created for restaurant projects all over Russia
GASTRONOMIC TOURS
The Gastroly team prepares very carefully for each trip, consciously and professionally choosing the country for the educational visit. When we come to other countries, we look at and analyze restaurant concepts of a wide range - from street food to fine dining restaurants.
We understand that each of our programs is a strong and responsible impetus to new ideas, new projects, and even to a different way of thinking not only for business owners, but also for specialists in the HORECA industry.
We provide an opportunity to gain practical knowledge through meetings with such characters of the restaurant world, with whom in life, most likely, it will not be possible to meet.
Within the framework of our programs, the world's leading restaurateurs and chefs share their knowledge in innovation, in the organization and management of projects that change the gastronomic world.
We understand that each of our programs is a strong and responsible impetus to new ideas, new projects, and even to a different way of thinking not only for business owners, but also for specialists in the HORECA industry.
We provide an opportunity to gain practical knowledge through meetings with such characters of the restaurant world, with whom in life, most likely, it will not be possible to meet.
Within the framework of our programs, the world's leading restaurateurs and chefs share their knowledge in innovation, in the organization and management of projects that change the gastronomic world.
EDUCATIONAL WORKSHOPS
We organize educational seminars in Moscow aimed at restaurateurs, marketers, chefs, bakers and restaurant managers to enhance their professional skills.
Our main mission is to provide modern training and facilitate the exchange of experience between industry professionals. These seminars are aimed at expanding professional horizons, practical practice and exchanging ideas with some of the best experts in Russia.
By creating a collaborative environment, we help participants stay up to date with the latest industry trends, learn innovative methods and apply them in their business. Join us to grow, network and excel in your profession.
Our main mission is to provide modern training and facilitate the exchange of experience between industry professionals. These seminars are aimed at expanding professional horizons, practical practice and exchanging ideas with some of the best experts in Russia.
By creating a collaborative environment, we help participants stay up to date with the latest industry trends, learn innovative methods and apply them in their business. Join us to grow, network and excel in your profession.
SERVICES for restaurant projects
Creation of CORPORATE IDENTITY | logos, branding
Developing a concept for restaurants from scratch
Rebranding of restaurant projects
Marketer - mentor for your project
What does concept creation consist of?
BLOCK 1 | BASE
- Study and analysis of the city
- In-depth interviews
- Competitor analysis
- Idea
- Big Idea
- History of the concept
- Description of the concept
- Mission
- Goals of the restaurant project
- Unique selling proposition
- Target audience
BLOCK 2 | IDENTITY
- Name
- Logo development
- Descriptor
- Brand colors
- Font
- Merchant development
- Take Away
- Packaging
- Shoppers
- Umbrellas
- Notebooks
- Gifts
- Clothing
BLOCK 3 | INTERIOR DESIGN. DETAILS
- References __
- Main hall
- Bar counter
- Chef's table (yes / no)
- Children's room (yes / no)
- Entrance group
- Wardrobe
- Kitchen (open / no)
- Restrooms
- Reception
- Interior features, ideas
БЛОК 4 | КУХНЯ. БАР
- Drink references
- Drink concepts
- Food references
- Food architecture
- Tableware
- Glasses
- Tableware (examples)
- Table setting
UNIT 5 | PROJECT TEAM
- Dress code of the team
- Uniform
- Waiters' makeup
- Managers' and hostesses' makeup
- Hairstyle
- Rules of etiquette
BLOCK 6 | STRATEGY
- Brand archetype
- Semantic core
- Tone of voice
- Slogan
- Values
- Positioning
- Differentiation from competitors
- External communications
- Internal communications
- PR strategy
- Website - references
- Social networks - references
- Points of contact with the guest
PORTFOLIO OF CONCEPTS AND PROJECTS
Creation of a concept, development strategy and branding for the restaurant BIRUKKA
Yaroslavl
Yaroslavl
Creation of a concept and development strategy for the restaurant ZiRA GARDEN
Volgograd
Volgograd
Rebranding and creation of a new corporate style for the restaurant at the REPIN Hotel
Anapa
Anapa
Creation of a concept, strategy and corporate identity for a restaurant at the hotel
Nalchik (Kabardino-Balkaria)
Nalchik (Kabardino-Balkaria)
Reconceptualization and creation of a new corporate style for an existing restaurant
Kazan
Kazan
Rebranding of the existing bakery Pshenitsa and creation of a new corporate identity
Moscow
Moscow
IN THE PROCESS OF CREATION...
THESE LOGOS WILL BE SUBJECT TO CHANGE
Development of a concept and corporate identity for a sea bistro
Sochi
Sochi
Development of a new corporate identity for a chain of culinary shops
Volgograd
Volgograd
GASTROLY
SHORT PRESENTATIONS OF CONCEPTS
DEMO VERSION
INTRODUCTION
- Nalchik
- a restaurant is being built on the 6th floor of the new hotel
- opening March 2025
TASK
- develop a project concept
- come up with a naming
- develop a logo book and brand book
NALCHIK city
DUDUKUSH
restaurant at the height
with love for heritage
with love for heritage
BEFORE WRITING A CONCEPT FOR ANY RESTAURANT, WE STUDY THE REGION AND HISTORY
GET INSPIRED BY LOCAL PRODUCTS AND MEET THE CRAFTSMEN ...
STORYTELLING
Dudukush is a magical, the heroine of an Adyghe fairy tale, who personifies wisdom, bird goodness and the power of nature.
The Dudukush bird is a majestic creature with bright, iridescent plumage, reminiscent of the colors of the sunset: from golden and fiery red to deep purple. Its wings are huge and powerful, capable of creating whirlwinds of wind, and its eyes, sparkling like stars, are full of mysteries and ancient wisdom.
The Dudukush bird is a majestic creature with bright, iridescent plumage, reminiscent of the colors of the sunset: from golden and fiery red to deep purple. Its wings are huge and powerful, capable of creating whirlwinds of wind, and its eyes, sparkling like stars, are full of mysteries and ancient wisdom.
Dudukush is a magical bird, the heroine of an Adyghe fairy tale, who personifies wisdom, goodness and the power of nature.
The Dudukush bird is a majestic creature with bright, iridescent plumage, reminiscent of the colors of the sunset: from golden and fiery red to deep purple. Its wings are huge and powerful, capable of creating whirlwinds of wind, and its eyes, sparkling like stars, are full of mysteries and ancient wisdom.
The Dudukush bird is a majestic creature with bright, iridescent plumage, reminiscent of the colors of the sunset: from golden and fiery red to deep purple. Its wings are huge and powerful, capable of creating whirlwinds of wind, and its eyes, sparkling like stars, are full of mysteries and ancient wisdom.
WE HAVE INVOLVED WORLD-FAMOUS ARTISTS AND CRAFTSMEN
NATIVELY FROM KABARDINO-BALKARIA, WHICH SAYS ABOUT OUR CONCEPT "WITH LOVE FOR HERITAGE"
Madina Saralp is a fashion designer and owner of a fashion house in Nalchik. Her clients include brides from different regions of the North Caucasus, representatives of foreign diasporas, pop and movie stars and even crowned heads. The designer's name has been associated with ethnic-style clothing for a quarter of a century.
Ruslan Mazlo uses new methods of weaving, stitching, twisting, which give completely different textures and their relationships and change the shape and compositional structure of the traditional mat. The artist never repeats himself, each of his works is unique, imbued with depth and meaning.
WE WERE INSPIRED BY ADYGH FAIRY TALES. As a rule, it is through fairy tales that they are permeated with the deepest symbolism, and are also an inexhaustible source of knowledge and information about all sorts of ancient events.
SYMBOLISM
symbolizes the house, roof, nest, top
symbolizes a horseshoe
symbolizes wings
KUSH translated from Kabardian means MOUNTAIN
If you look at Nalchik from a bird's eye view, you can see how the territory stretches out between the mountains in the shape of a horseshoe. That is why the horseshoe is one of the symbols of the capital of Kabardino-Balkaria
INTRODUCTORY
- Yaroslavl city
- 4th floor in the very center of the city
- opening - May 2024
TASK
- develop a project concept
- come up with a name
- develop a logo book and brand book
- get into awards and nominations
YAROSLAVL city
BIRUKKA
event restaurant
ВСПОМОГАТЕЛЬНЫЕ СИМВОЛЫ К ЛОГОТИПУ
A ROOF RESTAURANT WITH A VIEW AND LOCAL PRODUCTS
In the very heart of Yaroslavl, on the central square of the city – named after Volkov – the gastronomic project “Birukka” is located right on the roof.
Hence the panoramic windows, and the large open-air terrace, and the view of the first theater in Russia – the Volkov Drama Theater.
In the project, the creators combined secular aesthetics with the cultural code of the city. “Birukka” – this is how the word “bear” sounds in Sanskrit – is one of the symbols of Yaroslavl, like the Volga and the fish it is rich in.
The gastronomic offer includes several dozen European dishes with an emphasis on local and seasonal products. The atmosphere of the project is aesthetics and elegance, and the interior has symbolic references to the city: bears, the Volga and river stones.
In the very heart of Yaroslavl, on the central square of the city – named after Volkov – the gastronomic project “Birukka” is located right on the roof.
Hence the panoramic windows, and the large open-air terrace, and the view of the first theater in Russia – the Volkov Drama Theater.
In the project, the creators combined secular aesthetics with the cultural code of the city. “Birukka” – this is how the word “bear” sounds in Sanskrit – is one of the symbols of Yaroslavl, like the Volga and the fish it is rich in.
The gastronomic offer includes several dozen European dishes with an emphasis on local and seasonal products. The atmosphere of the project is aesthetics and elegance, and the interior has symbolic references to the city: bears, the Volga and river stones.
ПОЧЕМУ НАЗВАНИЕ РЕСТОРАНА ДУДУКУШ?
WHY WAS THE RESTAURANT CALLED BIRUKKA?
The name of the restaurant fully reflects our concept and is associated with the symbols of the city. Thus, when creating the name and logo, we combined three main symbols: BEAR, FISH AND VOLGA
In Sanskrit, the word bear is pronounced -
BIRUKKA. The Old Slavic word is biryuk, Biruka - bhiruka from the root bir - bhr - bear. Bear - bhallūk
* Sanskrit is one of the most famous ancient languages in the world. Some consider it the ancestor of all dialects known to us. Some - the sacred language of the world order and mysterious gods
CREATION OF LOGO
The Yaroslavl region is beautiful with its history, culture and, of course, nature. The main natural attraction of the city is the Volga River
____ fact
In the 17th-18th centuries, representatives of the sturgeon family lived in the river: sturgeon, its relative - beluga, as well as representatives of salmon, for example, whitefish. It was the "Yaroslavl fish" that was the local product for which the land was famous.
____ fact
The city has a beautiful legend about how Yaroslav the Wise defeated a bear and this fact served as the foundation of the city in 1010. Therefore, the main symbol of Yaroslavl is a bear. It is depicted on the city flag and on the coat of arms of the Yaroslavl region
____ fact
In the 17th-18th centuries, representatives of the sturgeon family lived in the river: sturgeon, its relative - beluga, as well as representatives of salmon, for example, whitefish. It was the "Yaroslavl fish" that was the local product for which the land was famous.
____ fact
The city has a beautiful legend about how Yaroslav the Wise defeated a bear and this fact served as the foundation of the city in 1010. Therefore, the main symbol of Yaroslavl is a bear. It is depicted on the city flag and on the coat of arms of the Yaroslavl region
The logo combines the main symbols of Yaroslavl: a bear, a fish (a symbol of a local product) and two rivers - the Volga and the Kotorosl
IMAGE OF A BEAR
____________
__________
__________
IMAGE OF A FISH
THE BEAR AND THE FISH ARE SEPARATED BY TWO RIVERS (Volga and Kotorosl)
AWARDS
- Restaurant BIRUKKA received an award from SOBAKA.RU in the nomination "EDITOR'S CHOICE"
- Several press tours for journalists from all over the country
- Dozens of publications in the media
- TOP 100 best restaurant concepts in Russia 2024
INTRODUCTORY
- Volgograd city
- city center
- opening - March 2025
TASK
- develop a project concept
- come up with a name
- develop a development strategy
- come up with marketing tools
VOLGOGRAD city
ZiRA GARDEN
taste of the east
ZiRA GARDEN
ZiRA GARDEN is a unique space where Eastern traditions meet modern gastronomic approaches.
The name of the restaurant, where "Zira" symbolizes a fragrant spice, and "Garden" is translated as "garden", creates an image of an Eastern garden filled with sophistication and harmony.
When creating the restaurant, we combined traditional dishes of Morocco, Turkey, Iran, Lebanon and Israel with European cooking techniques. The main difference between ZiRA Garden and other restaurants with Eastern cuisine is the approach to creating the menu and atmosphere.
The goal of the Zira Garden restaurant is to become a favorite place that emphasizes the combination of Eastern hospitality and modern gastronomic culture.
This concept fits perfectly in the center of Volgograd as a meeting place where you can have a hearty and tasty breakfast, meet with business partners for lunch or have dinner with your family.
NAME
- "Zira" as a spice (otherwise, cumin), a popular spice used in the cuisines of the Middle East, Central Asia, India and other regions.
- "Garden" (garden). The addition of "Garden" in the name speaks of the atmosphere of the restaurant. It is a hint at a cozy place with natural decor, where there is a lot of natural wood, plants, natural handmade materials, and also the use of oriental products and fruits that grow in the garden in dishes.
- Zira is also a female name that is found in eastern cultures. It has different meanings depending on the language and context:
- In Arabic, Zira (زيرة) can mean "guest" or "visitor".
- In Turkic languages, the name Zira is sometimes associated with beauty, grace or natural elements.
INTRODUCTORY
- Moscow city
- Pshenitsa bakery
TASK
- project reconcept
- new corporate identity
MOSCOW city
PSHENICA
bakery - grocery store
OLD INTERIOR AND VISUAL
NEW INTERIOR AND VISUALS
INTRODUCTORY
- Anapa city
- Repin restaurant at the boutique hotel
TASK
- reconcept
- rebranding
ANAPA city
REPIN
restaurant of modern Russian cuisine
OBJECTIVES OF REBRANDING
1
NO CONCEPT
The restaurant has been operating for three years, but we don't know why we are called the REPIN restaurant. We have no history. No special features. We don't know how to attract guests.
2
BECOME A PERSONAL RESTAURANT, not a "hotel" restaurant
The restaurant is located on the first floor of a small boutique hotel, where guests have breakfast. We want people from Anapa to come to the restaurant. We want to become a restaurant not only for hotel guests, but also for Anapa citizens and an attractive place for tourists from other hotels
3
BECOME A POPULAR RESTAURANT FOR TOURISTS OF KRASNODAR REGION
We want to become a "gastronomic" attractive restaurant for tourists
4
PACKING A RESTAURANT FROM A CONCEPT POINT OF VIEW
Make a new logo, website, visuals, story...
NEW CONCEPT
WITH THE MOTHERLAND IN MIND...
It was the Russian artist Ilya Efimovich Repin who inspired us to create a restaurant that opened at the boutique hotel of the same name. Why Repin?
The Russian artist Repin was incredibly diverse. He painted folklore, religious, historical, genre paintings, was known as a remarkable portraitist; he boldly experimented in painting techniques. And yet, his artistic world was completely devoted to one thought, one love - love for Russia
It was the Russian artist Ilya Efimovich Repin who inspired us to create a restaurant that opened at the boutique hotel of the same name. Why Repin?
The Russian artist Repin was incredibly diverse. He painted folklore, religious, historical, genre paintings, was known as a remarkable portraitist; he boldly experimented in painting techniques. And yet, his artistic world was completely devoted to one thought, one love - love for Russia
Having studied the biography of the artist Repin, we found out that he was always true to only one idea - to benefit Russia with his work. His love for art also inspired us to create signature dishes, because food as art is one of our postulates.
Another important fact is that during his creative path he visited different parts of the country, including Kuban. Repin had a huge influence on the development of art education in the Cossack region. It was in Kuban that Repin found colorful images of Cossacks, where they later "came down" from his painting into a sculpture that was installed in Krasnodar. However, few people know that Repin's name is associated with Kuban not only because of his famous painting, he had a great influence on the intelligentsia and maintained contact in the future.
Repin's work is truly the "calling card" of Russian realism, which had its big say in the history of world painting. Therefore, by creating the Repin restaurant, we also want to become the "calling card" of the Krasnodar Region, where guests will come specifically for new tastes and local products that they can try only here.
Another important fact is that during his creative path he visited different parts of the country, including Kuban. Repin had a huge influence on the development of art education in the Cossack region. It was in Kuban that Repin found colorful images of Cossacks, where they later "came down" from his painting into a sculpture that was installed in Krasnodar. However, few people know that Repin's name is associated with Kuban not only because of his famous painting, he had a great influence on the intelligentsia and maintained contact in the future.
Repin's work is truly the "calling card" of Russian realism, which had its big say in the history of world painting. Therefore, by creating the Repin restaurant, we also want to become the "calling card" of the Krasnodar Region, where guests will come specifically for new tastes and local products that they can try only here.
NEW LOGO
The name of the restaurant REPIN should be written only in Russian, since we promote local cuisine, local producers and draw a parallel with the Russian artist
The square symbolizes the painting and draws a parallel with art
The autograph shows that this is an author's restaurant and again, a reference to the artist Repin and to the fact that the restaurant has author's cuisine
At the bottom of the square is the descriptor
"author's restaurant of local cuisine"
The square symbolizes the painting and draws a parallel with art
The autograph shows that this is an author's restaurant and again, a reference to the artist Repin and to the fact that the restaurant has author's cuisine
At the bottom of the square is the descriptor
"author's restaurant of local cuisine"
OLD LOGO
PRESENTATION PREPARED BY
Marina Abudikhina
CEO & Creative Director
Phone: +7 925 3613610
Email: marina.abudikhina@gmail.com
nagastroly@gmail.com
www.gastroly.agency
Email: marina.abudikhina@gmail.com
nagastroly@gmail.com
www.gastroly.agency